Instagram was created back in 2010 as a photography sharing platform and was later bought out by Facebook in 2012. Mark Zuckerberg, who is the creator of Facebook, saw the rapid growth in Instagram and saw its potential. Instagram now has a staggering 1 Billion monthly users, making it one of the largest social media platforms in the world.
Today, Instagram is a photo/video sharing platform that has been perfectly designed to connect people with one and another because it allowed friends and strangers to share experiences with each other.
Growing your Instagram is the most important step you need to take if you want to use Instagram to your benefit. You might post the most beautiful and intriguing content but if you don’t have a following to see what you’re sharing, then you won’t get the results you want. So before we tell you how to organically grow your Instagram page, let’s have a deeper look at why it’s so important and what you can do with it.
Why Should I Use Instagram?
The business world is turning towards social media marketing whether you like it or not. If people need their car fixing, they Google “local mechanics”. If they need Christmas gifts, they turn to social media. If they’re looking for an online personal trainer, they might look on YouTube.
All the information people need for anything is in their pocket.
Why is this relevant for Instagram? Well as mentioned, Instagram has 1 Billion active monthly users, not yearly, monthly. All these users have their own little interests whether that be football, dog walking, fishing, reading, you name it, there’s an audience for it on Instagram.
The possibilities are endless when it comes to Instagram. Instagram has made people millions and millions of pounds, with them not even having to spend a penny on advertising. You can create ads on Instagram that can be very profitable, but today you’re going to learn how to organically grow your page without spending any money.
To wrap it all up, Instagram is essentially a freeway of building brand awareness, movement, service, etc out there to a huge audience.
Organic Growth VS Paid Growth
Before we get into the strategies on how to organically grow your Instagram page, let’s talk about organic and paid growth. Although both have the possibility to reach the same results, one is totally free, and the other may leave a hole in your pocket. One may take you months to get the results that the other will get in 7 days. Both are effective, but which one is better? Let’s look into some advantages and disadvantages of both.
To put it simply, organic growth is a free way of growing your assets. Organically growing something is the most powerful and most importantly, the cheapest way of making money. The first thing you might ask is why doesn’t everyone do this? There are only two possible answers to this. They either don’t have the time, or they don’t have the knowledge on how to do so. Organic growth is a long term investment, where’s paid growth (inorganic) can be long term, but normally don’t attract a passionate audience that wants to stay.
- There’s no cost
- Attracts a passionate audience
- Develops real customer trust
- Can take a while to get results
- Can be time-consuming
- More content is needed
Most people who turn to Instagram to make money from home usually want to earn some quick cash or get quick results. Although there have been some cases when organic growth has worked excellent, 9 times out of 10 paid growth get results quicker.
Inorganic growth can vary from paying Instagram influencers to share your page to hopefully bring in some of their followers, to advertising your own posts to get featured on people’s feed. To put it in simple terms, inorganic advertising will have your content put in front of thousands if not millions of people, with a few clicks. But this is not free.
- Your following will grow faster
- More time-efficient
- Able to test more
- Paid growth decreases your organic growth – Instagram will show you in fewer places
- Can be very expensive
- It May look spammy – people will lose trust
How a Large Instagram Following Can Benefit You
Since Instagram is owned by Facebook, they’re both connected. With Facebook being the biggest social media platform of all time, it was inevitable that Instagram was going to grow. Someone signs up to Instagram? your Facebook friends will know. Oh, you aren’t following someone your friend does? You’ll get a suggested follow.
Facebook has statically connected people with one and another using these methods and many more. This is all well and good, but how does this relate to making money? Well if everyone’s connected, that means as a business owner, no matter the size of the business, you have the potential to use Instagram for your own benefit. The best part about Instagram is that it’s totally free.
Here’s how Instagram can benefit you:
More potential customers
The larger your following, the more people your content will reach. Whatever you post will be displayed on your follower’s Instagram feed. If you’re selling a product or service, you need to make sure as many people as possible see what you’re offering. The more followers you have, the higher chance you have to make conversions. This is why it’s essential to not only grow your audience but to grow the right audience. You want to grow an audience of people who are already interested in your service. You do this why designing your page around your product/service.
Can become an Instagram influencer
When you hear the words “Influencer Marketing“, most people just think of the typical models that get paid to advertise clothing brands. An Instagram influencer goes way beyond just attractive people making money from big brands. Anyone with a decent following can become an Instagram influencer, in any industry.
The higher your followers and the better the engagement is on your posts, the more you can charge for promotion. People will always pay influencers for promotions because just like you and me, they either want a bigger following themselves or want more people to see their product or service.
You could have 1000 followers and still get contacted by customers asking for a promotion. Transactions are usually set up through Paypal as this is the safest and most efficient option. Anyone can become an Instagram influencer and begin to make money from the comfort of their own home.
Develops customer trust
If you have your business or service on Instagram, you should have it on your website and other social media. Assuming you aren’t a well-known brand, not many people would have heard of you just yet. The first essential foundation when creating a website or business of any sort is to develop that customer trust. If a customer sees just one red flag when they’re in the “consideration” stage of making a purchase or commitment to you, they won’t commit.
The customer needs to have trust in your business to not scare them off. A major red flag is having an Instagram with only a few followers. If you have little followers and no engagement on your page, the customer will lose all trust in you. Just like no one wants to be the first to get their haircut by an apprentice, no one wants to be the first to buy from a startup business or service. To make it simple, the larger your following, the better chance you have to develop customer trust.
How To Organically Grow Your Instagram Page
Now you know the importance of growing your Instagram following, it’s time you learn how to organically grow your page. Not many people, especially business owners actually know how to grow an Instagram account, this is why many turn to paid growth. Organic growth is free, so why not learn how to do it, and save money?
Here’s how to grow your Instagram page organically:
Hands down, the best method for growing an Instagram page is through hashtags. Using hashtags properly is very important though. If you put a hashtag on your post, your post will be shown to people who are interested in whatever the hashtag says. For example, if you hashtag “#football”, your post will be shown to people who love football. This is literally free advertising.
The most essential part of growing organic followers is to be consistent. You need to post, post, and then post again. You need to give people a reason to follow you and I’m sorry to disappoint, but one post every Sunday will not get you very far. You need to be creative with your ideas and constantly put out content. People don’t just follow each other for no reason. So if you aren’t giving them what they want, they’ll simple just unfollow, or not even follow you in the first place. A good strategy to being more consistent on Instagram is to set alarms on your phone of when to post so you never forget.
Be creative with captions
Your Instagram captions need to be as creative as possible but don’t make it so complicated for yourself. You simply need to describe the post but in a clever way. You need to try and make the person feel a certain way when they read your caption, whether that makes them smile, laugh, etc. Emojis also work really well when it comes to descriptions. Emojis give off a sense of expression and can change how someone will feel when viewing your post.
Instagram stories are very powerful when it comes to engaging with your followers. Every time you put out a post, see a nice quote, want to share a nice video, etc put it on your story. A lot of people click through stories to see what everyone’s doing in their day-to-day lives, so you need to make sure you’re on there. The idea of this is that you’re constantly reminding your followers about your page to make them more engaged in your posts.
Share your page across your socials
Another strategy you can use to grow your following is to share your Instagram page across all your social media platforms. If you have a Facebook, Twitter, Pinterest, Tiktok, or any other social media, make sure your Instagram page is on there so your already existing followers can also follow your Instagram.
Shoutout for shoutout
When you start to reach a decent following, 20 followers per day probably won’t satisfy you. Another good strategy to grow your Instagram page is to offer free promotion to someone with a similar following but on the condition that they also promote your page. This will benefit you both, and will drastically speed your organic growth.
Make your page look attractive
When people land on your Instagram page, you want to make it look attractive. You want it to make them want to see your stuff more often and get engaged with it. One method of doing this is theming your page.
You can theme your entire page to a specific colour such as blue, and have all your content backgrounds in blue. You could also add borders to all your posts to match the brand.
Another method is making sure each row of 3 posts is all matching, so when someone scrolls down your page it all looks nice. There are people selling photographs for money that you can also buy to add to your Instagram page to increase the attractiveness of your page.
Engage with your followers
Engaging with your followers is so powerful and Instagram LOVES it. If you’re replying to comments, Instagram tends to rank your posts much higher than someone who isn’t in the discovery section because people engaging keeps people active on Instagram, and that’s what it wants.
It’s also good to build a strong relationship with your followers because that’ll convince them to stay and invest in you. Another way to engage with your followers is to put Instagram polls on your story or host contests. This will get people actively engaging with your page.
Try posting videos
Studies show that videos usually work better than photos. People tend to engage more with videos because it’s better for making an emotional connection with the consumer. Knowing this, you should try posting a video with the right hashtags and see how it does. It may be a little harder to get the quality content you need, but it’ll definitely be worth it.
Instagram is one of the largest social media platforms in the world with over 1 Billion monthly users. The more active users mean the potential to organically grow your followers. Growing your following organically is completely free, and very effective for building trust and getting a passionate audience. There are many methods to growing your Instagram page organically such as hashtags, being consistent, increasing engagement, making your page look attractive, etc. There’s a lot of money to be made through growing your Instagram following, so get to work!