Facebook is one of the largest social media platforms in the world boasting over 2 billion monthly active users. This makes it an excellent place to go to market your business and increase your customer base. Navigating Facebook and using it optimally can be a hassle but we’re here to help with this guide. Using Facebook in conjunction with other social media platforms like Twitter and Instagram will allow you to make the most of advertising.
Facebook ads manager
Facebook ads manager is a management tool used to set up ad campaigns, it is a simple tool to use compared to Power Editor for example, as this is mostly used for larger-scale campaigns by agencies and enterprise-level advisors.
By using the Facebook ads manager you can:
- Create new ads
- Set up different ad campaigns
- Manage ad bids
- Target specific audiences or many different types of audiences
- Keep track of your campaign’s performance
Video on Facebook Ads Tutorial
Video tutorial on how to set up an ad on facebook using facebook ads manager (for beginners)
What You Need To Think About When Setting Up A Facebook Ad
- Your campaign objective: You need to recognise exactly what it is you want from your campaign. Are you trying to spread brand awareness? Do you have a new product you’re pushing? Are you trying to take advantage of a current trend? You need to know what you want in order to effectively work towards it.
- The name of your ad campaign: Your name needs to do a few things, it needs to communicate what you’re doing, it needs to be memorable, it needs to draw attention and it needs to be convincing.
- Your specific target audience: Targeted marketing is very common and effective. This requires that you understand what audience your service best applies to and your current audience. For example, women aged 50+ on average aren’t likely to care about the latest smartphone.
- The runtime of your campaign: Diminishing returns are something to worry about for extended campaigns. You need to manage a fine line between making your campaign last long enough in order to its job but not too long otherwise it’ll drop in effectiveness and you’ll be losing out on the money.
Click to learn about Facebook Retargeting Ads and how they work.