Twitter is a social media platform that allows users to upload text posts of up 280 characters. It also allows for videos and images to be uploaded. It is primarily used through smartphones. It is an ideal place to advertise yourself due to its over 260 million active users. It is easy to use and offers opportunities to improve brand awareness, user engagement, and a large number of followers. Ideally, you also want to be advertising yourself across other social media platforms like Facebook and Instagram as well.
Setting Up Your Twitter Campaign
Using Twitter ads is an easy way to get your tweets in front of a large audience rather than just the people that follow you. This is very useful if you’re looking to promote your company or products as it will allow your company to become more noticed which will increase profits. Twitter ads don’t have to be expensive either, they can be just as effective on a small budget. Twitter is an excellent place to market your business, as over 40% of Twitter users follow corporate accounts.
Choose whether you want to promote your tweets or whether you want to promote your business account. It is important to understand the difference between the two in order to get exactly what you want. Promoting your tweets makes them appear in users search feeds, whereas promoting your account makes you show up in users who to follow sections. Promoting your account is best suited for if your aim is to increase your follower count, whereas promoting specific tweets allows you to finely tune exactly what you want people to see.
Choosing Your Audience
Select a target audience, so select a specific target audience that would suit your product or company. So if you were selling teapots for example then your target audience would be women/mums 30-60 years old rather than children. Twitter allows you to tailor your ads towards various different categories including, age, interests, keywords, location, and audiences similar to the audience of another account. By targeting people this specifically you are able to ensure you’re reaching an audience that is likely to have an interest in your product or service. If you’re advertising is reaching a niche audience like this you are likely to have a much higher conversion rate then if you just cast a wide net.
Delivering Your Tweets
Now we can finally begin tweeting. Once you have decided on the structure of the campaign and the target audience then you can start creating your ad campaign. You can also promote tweets that you have already made. When you make your tweets make sure you use the eye icon to choose your delivery type. You can use standard delivery which just sends the tweets out normally to your followers, or you can use promoted-only which hides the tweet from your followers and only appears as part of the campaign.
Your Campaign Budget
Once everything has been set up you need to decide how much you’re going to spend on it. You need to assign a daily budget along with a maximum spend limit in order to ensure your costs don’t go out of control. As your campaign continues to progress make any necessary changes.
Video tutorial of how to set up a Twitter ad for beginners