What Is Email Marketing And Why Is It Important?
Email marketing is the process of leveraging email in order to effectively promote and market your business. When used properly, it can be an integral component of a successful marketing mix. Email marketing has numerous advantages over other internet marketing methods which make it a very important strategy to incorporate into your broad marketing strategy. In this article, we will be going over what email marketing is typically used for, some of its advantages, some disadvantages, and why you should consider hiring a professional company to handle your implementation of it for you.
Email marketing has no relation to social media advertising nor other marketing initiatives, but they can be merged together.
What Is Email Marketing Used For?
1. Build Trust
Typically, businesses utilize email marketing as a very effective way to build trust. Building trust is essential for a business in today’s highly competitive marketplace. Without building and establishing trust with your prospective customers, you are bound to lose out on a large percentage of the market share. Customers rely on trust more than ever before. Email marketing is such an effective way to build trust within your target market because it allows you to have constant and direct communication with each prospective customer. You can do this by answering questions, offering up value, providing high-quality content, and even running contests and giveaways.
2. Inform Your Target Market
Another great way that email marketing is typically used within the marketing mix is as an informational tool. A lot of businesses use email marketing to promote brand new products and/or services prior to launching. This can enable you to generate interest prior to even launching the product or service, to begin with. Along with this, it is used to inform prospective customers and previous customers of various promotions and/or sales that you might be running. This alone can provide significant traffic spikes to your brick-and-mortar store (if applicable) and/or your website.
Now that we have gone over some of the different things that email marketing is typically used for, we will discuss some of the advantages and disadvantages of email marketing.
The Advantages Of Email Marketing:
1. Extremely Large Reach
One of the biggest advantages that you are going to be able to get when you leverage email marketing in your marketing mix is the ability to reach a wide percentage of your target market. Due to the fact that a majority of consumers regularly use and check their emails, you are going to be able to reach an overwhelming percentage of your complete target market. Along with this large reach, email marketing has a very high open rate compared to some of the other forms of marketing that you are likely implementing within your marketing mix at the moment.
Another advantage of email marketing is the fact that it happens to be one of the most cost-effective forms of marketing. This alone can help you boost the profitability of your entire marketing campaign because email marketing is very affordable to implement even on the largest scale. Because it doesn’t cost much to implement email marketing and to regularly send out emails to prospective customers and current customers, it is a great way to maximize your return on investment. Another big reason it is so effective is that you are generally going to be emailing warm leads and/or customers that have already shown a willingness to purchase from you. This is primarily because you are going to be sending out emails to people that have actively shown interest in receiving marketing emails from you by signing up for your email marketing service.
Another advantage that comes with email marketing is something that you should look for in just about every effective marketing method. Being able to track the success rate of a marketing strategy is crucial to being able to tell whether or not it is cost-effective and whether you should continue investing resources into it. Luckily, email marketing tracking is easy. You are able to utilize email marketing software to track every aspect of the entire campaign. This will allow you to gain insight into the marketing strategy, figure out who is your hottest leads, and really maximize the overall optimization of your entire marketing effort.
Another significant advantage that comes with email marketing over other forms of marketing is the ability to not only make each email campaign fully personalizable but also having the ability to automate the entire process at the same time. By signing up for an email marketing software, you will be able to effectively schedule emails to go out at specific times with the right contact name on the email for proper automation which can really boost overall returns on your investment considering you are not going to have to spend a lot of time on the process.
Synergise With Other Marketing Strategies:
Email marketing is a marketing strategy that can truly offer greater synergy with all of your other marketing methods which is going to lead to better results throughout your entire marketing mix. By making more points of contact with prospective customers and people within your target market, you will be able to increase your brand awareness, boost the trust the market has in your brand, and even see what your target market is looking for.
Reasons To Hire A Professional Company To Implement It:
Having consistent and quality content is crucial for running an effective email marketing campaign. Without consistent and high-quality content, your email marketing campaign is going to falter.
2. Save Money
By having a company handle your email marketing efforts, you will be able to avoid critical mistakes that can cost your business a lot of money by losing potential customers. Email marketing can be a very effective way to guide a prospective customer through your marketing funnel. However, it must be done properly. Without proper implementation of email marketing, you risk losing a prospective customer forever.
There are plenty of different reasons your business should be investing heavily in your email marketing efforts. It is something that can truly transform your business when done properly. Email marketing has the ability to establish a direct line of communication with interested buyers. Along with this, it has the ability to help you demonstrate authority within your respective niche or industry. Lastly, it is extremely cost-effective which makes it an essential strategy for any successful marketing mix.